What exactly is a Domain Name? A domain name is simply the address or URL that you type in your browser to reach your online business. When they click on your link, it forwards a request to the host web server that fetches your site and returns it to the browser.
You can then view the site in your browser – but only until the page has been fully downloaded. At that point, it will display the error message “Failed to Download Page Content – Your download could not be completed”. So what do you do now?
I would suggest you use a domain name as part of your online branding strategy. There are a number of ways to brand your business or product online. The most popular is to use a domain name as the URL or web address to go to the main website.
For example, if you are an online casino, you could have your brand name as the “keyword” or “name” of your brand online. This gives your customer a quick visual reference to your brand, helping them to remember it in case they need to find you. Think about what your “niche” or “Market” is online.
Do you sell a certain type of information or product? Are there a few specific niches such as dating, weight loss, or golfing? Starting with a keyword or niche as your domain name makes online marketing easier when you want to promote your products to potential buyers.
If you are unsure what your niche is, type “marketing niches” or “topics” into Google and see what pops up. Most people don’t even know their niche until they perform searches, so choose one that is highly searched for.
Choose a domain that is descriptive of your niche. An example of this would be the travel company reps’ domain. Travel is such a vast topic and it would be hard to fit a lot of words into a single domain name. A more descriptive word domain would be reps-travel or reps-commerce. This saves a lot of time when getting a domain going.
Choose a domain name that is descriptive of your business. For example, let’s say you are a travel agent. You could take the brand name of your business and register it as your domain. You could use” Agents travels” as the domain, but you could also use “The agent’s travels” or “the agent’s travels and meets people” as another option.
This allows you to get a lot of traffic with a lot of variations to suit the brand name you already have. If you have a blog, social media sites, or a Facebook business page, you could just do those instead of creating a brand name altogether. This website domain checker is one that’s commonly used by many because of its user-friendliness.
Look at the competition. Try to find a few good domain names that could reflect the most common type of business you have online. The most common niche will have many possible variations in the brand name, so it is important to do some research to find one that will stand out from the rest.
It may take some time looking, but it will be worth it in the long run. When you have a list of good domain names for your niche, go ahead and buy them up. If you don’t, someone else could come along in the future with a similar brand and market it the same way.
It is a good idea to buy up a few good ones to build up your brand name and get a competitive edge. There are other options available such as domain name search engines and directory submissions, but they are more involved.
They require a lot more work and time to implement, but you can also save a lot of money if you get it right. Using domain name generators and keyword tools is an option, but you will still have to spend time on research and keyword optimization. But if you do your research well, it can be well worth it.