5 Tips to Increase Email Deliverability Instantly
Email deliverability is a key factor in ensuring your emails reach your subscribers’ primary inboxes. It involves a number of factors like authentication, reputation, and content.
If too many recipients report your cold email outreach as spam, it may damage your sender’s reputation and lead to lower deliverability rates. Staying ahead of emerging industry trends can help you increase your deliverability rates and connect with your audience effectively.
1. Authentication
Email authentication involves confirming that you are who you say you are, and is one of the most important factors in email deliverability. It lets recipient servers know that you’re a legitimate sender, which builds trust and prevents spam and phishing attempts. Without authentication, ISPs and ESPs will route your emails to spam folders or block them altogether. Implementing email authentication protocols like SPF, DKIM, and DMARC is a great way to establish a trusted triad with ISPs and ESPs to increase your chances of reaching the inbox.
Authentication also helps reduce email fraud, which is a leading cause of fraudulent activities in the online world. For instance, email authentication can help ensure that the sender domain name is a valid and registered one. This is very important for protecting brand reputation and preventing email fraud, since the use of fake or spoofed domain names can lead to phishing attacks and identity theft.
Another way that you can increase your email deliverability is by following general email best practices. This includes not buying or renting email lists, using a branded and familiar sender name, avoiding spammy words in subject lines, and segmenting your subscriber list to ensure that you’re sending relevant messages to your recipients.
Additionally, it’s important to give your subscribers the option to unsubscribe from your list if they no longer want to receive your communications. This will not only boost your email deliverability rates, but it will also keep your subscribers happy and increase your email engagement rate. Make sure to include a clear and easy-to-find unsubscribe link or button in your emails. This will prevent subscribers from marking your emails as spam, which can significantly decrease your deliverability rates.
2. Reputation
A robust email reputation is a key to good deliverability. It helps ensure that your emails aren’t flagged as spam and sent to social folders or rejected altogether. It’s a lot like the real postal system; each email is a letter that has to be sorted, scanned for threats, and delivered to its recipient’s doorstep. The goal of email marketing is to get your message in front of your audience as quickly and effectively as possible. But it takes a lot of planning, testing, and careful execution to make that happen.
In order to build a strong email reputation, you’ll want to be aware of the factors that influence your sender score and how they impact email delivery. A few of these factors include your bounce rate, your response rate, the size of your list, and how often you email your audience.
It’s also important to avoid any practices that could hurt your reputation. For example, buying or renting an email list is a big no-no as well as blasting recipients with unsolicited emails. This will immediately tank your sender score and cause ISPs to treat your emails as spam.
Taking the time to authenticate your emails, keep your list clean, optimize your content and design, and maintain consistency are all effective ways to boost email deliverability. By implementing these best practices and working to improve your email deliverability, you can expect higher open rates and stronger lead generation results. Ready to get started? Sign up for a free Folderly trial to see how your email deliverability compares to the industry average. We’ll help you get on the right track to reach your buyers’ primary inboxes.
3. Content
Getting your emails in the inbox is one of the most important factors for email marketing success. Without it, your email content isn’t able to reach or inspire the desired action from your recipients. Several elements go into email deliverability, from technical components like email infrastructure and authentication settings, to subscriber-facing content and list hygiene. This means ensuring your emails are relevant and engaging to subscribers, as well as following reliable best practices that keep your sender reputation and engagement high.
The main component of email deliverability is the content of your emails, especially the subject lines. A clear and concise subject line can make a huge difference in your email’s performance, especially when personalizing it with the recipient’s name and/or company. It’s also important to avoid spam trigger words, such as excessive capitalization or misleading subject lines, as these can get your emails flagged as unwanted and sent to spam folders.
Email content is also influenced by your sender’s reputation and engagement rates, which in turn affect the quality of your email’s content. Regularly pruning your email list to remove inactive addresses, as well as optimizing your email content and design for mobile, desktop, and tablet viewing can improve the quality of your email and increase engagement.
Taking the time to craft relevant and engaging content, while keeping your sender reputation in good standing can dramatically improve your email’s deliverability. This is why it’s so important to focus on these factors throughout all stages of your email marketing journey. By learning about the common issues that can negatively impact your email deliverability and how to fix them, you can start growing your email reach and maximizing ROI for your B2B lead generation campaigns.
4. Design
Email deliverability is a marketers dream, but when emails end up in the junk folder or get blocked, all your hard work gets lost. This is bad for the recipient and for the brand. Thankfully, there are some simple steps that can be taken to improve email deliverability.
One of the most important things is to make sure that your email servers are configured to be authenticated. This lets the receiving server know that your emails are from a real domain and not a fraudster. It’s also a good idea to keep your list size small and to only mail to people who have given you double opt-in or similar confirmations of their email addresses. This will not only improve your email marketing but also boost your email delivery rate.
Another way to improve email deliverability is to limit the amount of images in your email. Using too many images can hurt your deliverability as filters may see them as spammy. It is recommended to keep your image to text ratio at around 60% text and 40% images.
Lastly, it’s important to use the right sender name. Using a consistent sender name can help build trust and brand recognition with your recipients. Using a person’s name rather than a company’s name can also help as people are more likely to connect with a human rather than a corporation.
While the above tips are simple, they can have a big impact on email deliverability. Remember, your goal is to reach the inbox and then drive engagement. If you can do that, you will have a much easier time increasing your ROI from your email marketing.
5. Opt-in
Email deliverability is the number of emails that reach subscribers’ inboxes instead of getting blocked or marked as spam. It’s one of the most important metrics to track in your association’s email marketing program, as it directly reflects how well your email campaigns are performing and what kind of return on investment you can expect to see.
In order to get a high email deliverability rate, you need to keep your recipients engaged by sending them content that is relevant to their interests. This will help them develop a positive relationship with your brand and keep them interested in your emails, which can lead to higher open rates and better engagement.
Segmenting your list and tailoring your outreach messages based on the intent and issues of your audience is also an effective way to increase deliverability. This will make your emails more relevant to each recipient and reduce the likelihood of them getting marked as spam or being placed in a spam folder.
Another important factor to consider when determining email deliverability is the frequency of your broadcasts. Creating an email schedule that is consistent and manageable will improve your sender score by making it easier for receiving servers to recognize you as a legitimate, trustworthy sender. This will help ensure that your emails are not being sent to a spam folder or blocked by the recipient’s email service provider (MBP).
The more you learn about email deliverability, the better position you will be in to create and execute successful cold emailing and email marketing campaigns. With knowledge of the simple levers you can pull to boost email deliverability, higher open rates and stronger lead generation are just around the corner.